Nearpark’s intelligent, multi-layered data points provides consumers with real-time updates for parking spots, initially in garages. Parking data analytics are geared toward providing hassle-free parking while optimizing revenue by matching parking venues/fees to demand patterns and driver habits. They also gather insights about how smart parking drives sales to hyper-local businesses and contextual m-Commerce. It’s key unique sales proposition is to partner with parking management service providers to understand then resolve parking demand. Future plans include the same functionality for street parking.